Creative

In a culture immersed in visual images, multi-media and branding, creativity has become an indispensable component of business success. Design must be integrated into business strategy.

It is a proven fact that people will buy based on design. Regardless of what business you are in, design matters.

Through my experience working at world-renowned companies such Grey Advertising and Polo Ralph Lauren, followed by nine years in my own business where I produced award-winning graphic design work, I believe I’ve developed a unique blend of creative vision and good business sense.

For businesses to thrive in the complex 21st century, they must be innovative in responding to challenges and creative in solving problems. My diverse portfolio extends from acclaimed web site design to compelling use of interactive media to drives sales and business growth. Whether I am creating an interactive website, making innovative use of digital technology or developing an ad campaign, I bring a passion for design excellence that is married with savvy business acumen.

My goal is not to win awards for my creative work but buzz in the marketplace for my clients’ products and services. Success is not defined by design awards but by how successful I am at using design to reach target audiences with the right messages, thereby increasing sales, market share and/or revenues.

Innovative companies recognize the importance of design to their company’s leadership and vision.

“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.” Leo Burnett